{"version":"https://jsonfeed.org/version/1","title":"DVS Marketing","home_page_url":"https://dvs-marketing.co.uk","description":"DVS Marketing","author":{"name":"DVS Marketing"},"items":[{"id":"https://dvs-marketing.co.uk/insights/f/why-your-nurture-sequences-stop-performing-after-email-one","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/9a779cc0-eb58-41e2-b5ee-289ff5dc4918/full-logo_3.jpg\"/><p>Building a nurture sequence is one of the smartest uses of your marketing database. Done well, automation frees up your team to focus on lead generation, event planning, social outreach and pipeline management while the ...</p>","url":"https://dvs-marketing.co.uk/insights/f/why-your-nurture-sequences-stop-performing-after-email-one","title":"Why Your Nurture Sequences Stop Performing After Email One","summary":"Building a nurture sequence is one of the smartest uses of your marketing database. Done well, automation frees up your team to focus on lead generation, event planning, social outreach and pipeline management while the ...","date_modified":"2026-06-03T13:00:15Z"},{"id":"https://dvs-marketing.co.uk/insights/f/the-highest-converting-email-you-are-probably-not-sending","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/9a779cc0-eb58-41e2-b5ee-289ff5dc4918/full-logo_3.jpg\"/><p>The Highest Converting Email You Are Probably Not Sending</p>","url":"https://dvs-marketing.co.uk/insights/f/the-highest-converting-email-you-are-probably-not-sending","title":"The Highest Converting Email You Are Probably Not Sending","summary":"The Highest Converting Email You Are Probably Not Sending","date_modified":"2026-05-26T15:36:48Z"},{"id":"https://dvs-marketing.co.uk/insights/f/are-you-only-using-15%25-of-your-cms","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/9a779cc0-eb58-41e2-b5ee-289ff5dc4918/full-logo_3.jpg\"/><p>One consistent problem I see at enterprise level is the mismanagement of CMS platforms.</p>","url":"https://dvs-marketing.co.uk/insights/f/are-you-only-using-15%25-of-your-cms","title":"Are You Only Using 15% of Your CMS?","summary":"One consistent problem I see at enterprise level is the mismanagement of CMS platforms.","date_modified":"2026-05-26T09:25:44Z"},{"id":"https://dvs-marketing.co.uk/insights/f/proactive-vs-reactive-how-b2b-marketing-teams-get-stuck-in-the-a","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/9a779cc0-eb58-41e2-b5ee-289ff5dc4918/full-logo_3.jpg\"/><p>The cycle is relentless. Marketing teams are tasked with launching a product, service, event or subscription, or all of the above simultaneously. With usually minimal time and little contribution to the sales strategy, w...</p>","url":"https://dvs-marketing.co.uk/insights/f/proactive-vs-reactive-how-b2b-marketing-teams-get-stuck-in-the-a","title":"Proactive vs Reactive: Escaping the Campaign Delivery Trap","summary":"The cycle is relentless. Marketing teams are tasked with launching a product, service, event or subscription, or all of the above simultaneously. With usually minimal time and little contribution to the sales strategy, w...","date_modified":"2026-05-14T21:58:09Z"}]}